Consumer demographics have never been as varied as they are today. Native speakers from many countries travel around the globe for work, tourism or to visit their families and friends. It is now quite normal to make most of our customer journeys online, rather than in the shops. Consumers from all over the world buy from businesses based in many parts of the world and consequently there is huge potential in expanding a company’s reach across all continents. However, this is only successful if brands or service providers engage customers fully.
Multilingual services that leverage rSpeak TTS voices from around the world are an extremely effective marketing tool and a great way to engage customers. They enable businesses to gain new prospects – as Bill Gates put it a while back “The internet is becoming the town square for the global village of tomorrow.”
A study by European Commission in 2011 revealed that 9 in 10 internet users in the EU said that, when given a choice of languages, they always visited a website in their own language. Plus 42% would “never” and 38% only would “occasionally” search for or buy items from sites that were not in their native language. SoLoMo – Social, Local, Mobile has been a buzzword for several years now.
Local players need to think carefully about who their target customers are and how to engage them in a meaningful, personalized way. It’s important to understand that customers want personalization and that you care about their preferences increases the likelihood of customers doing business with you.
In many cultures, there is an issue of TRUST regarding the matter of purchasing over the web. Online experience based on a native language helps customers feel safe while making a buying decision. The TTS Development team at rSpeak Technologies is dedicated to creating voice personas that guarantee high-quality audio content capable of conveying a sense of trustworthiness and confidence in native languages from around the globe.